Mandolfo Marco
Researcher
Mandolfo Marco
Researcher
Marco Mandolfo is Assistant Professor in Strategy & Marketing at the Department of Management, Economics, and Industrial Engineering of Politecnico di Milano.
He received his Ph.D. in Management Engineering with a specialisation in Consumer Neuroscience and he is a fellow researcher at PHEEL (Physiology, Emotion, Experience, Lab).
His research lies at the intersection of consumer neuroscience and behavioural economics and focuses on topics such as online impulse buying behaviours, consumer behaviour in immersive virtual environments, and product replacement intentions.
Career
PHD: Management Engineering, Politecnico di Milano
Master of Science: Management Engineering, Politecnico di Milano
Selected Publications
Mandolfo M.| Baisi F.| Lamberti L, "How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments", Behaviour & Information Technology
Mandolfo M.| Bettiga D.| Lamberti L.| Noci G., "Influence of Sales Promotion on Impulse Buying: A Dual Process Approach", Journal of Promotion Management
Mandolfo M.| Di Dalmazi M.| Lamberti L, "Now you see me. Evaluating visual and auditory brand placement disclosures in music videos", Journal of Marketing Communications
Mandolfo M.| Lamberti L. (2021), "Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review", Frontiers in Psychology, 12