Mandolfo Marco
Researcher
Mandolfo Marco
Researcher
Marco Mandolfo serves as an Assistant Professor in Strategy & Marketing at the Department of Management, Economics, and Industrial Engineering at Politecnico di Milano. He earned his Ph.D. in Management Engineering, specializing in Consumer Neuroscience, and is a fellow researcher at PHEEL (Physiology, Emotion, Experience, Lab)
Career
PHD: Management Engineering, Politecnico di Milano
Master of Science: Management Engineering, Politecnico di Milano
Research
His research employs a consumer neuroscience approach, emphasizing areas such as consumer behavior in immersive virtual environments, human-centered metrics for evaluating advertising effectiveness, and applying neuroscience methods to operations management research.
Selected Publications
Mandolfo M.| Baisi F.| Lamberti L, "How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments", Behaviour & Information Technology
Mandolfo M.| Bettiga D.| Lamberti L.| Noci G., "Influence of Sales Promotion on Impulse Buying: A Dual Process Approach", Journal of Promotion Management
Mandolfo M.| Di Dalmazi M.| Lamberti L, "Now you see me. Evaluating visual and auditory brand placement disclosures in music videos", Journal of Marketing Communications
Mandolfo M.| Lamberti L. (2021), "Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review", Frontiers in Psychology, 12
Grants, awards and Honours
Community service