Bettiga Debora
Researcher
Bettiga Debora
Researcher
Debora Bettiga is Assistant Professor at Politecnico di Milano.
She is a member of 'PHEEL - Physiology, Emotions and Experience Lab', the bio- and neuromarketing Laboratory of Politecnico di Milano.
She is core faculty member of POLIMI Graduate School of Management, where she teaches marketing strategy, consumer behavior and marketing research methodologies.
She is author of several papers published in scientific journals and in national and international conference proceedings.
Career
PHD: Management Engineering, Politecnico di Milano.
Master of Science: Management, Università Bocconi.
Research
Her studies are focused on the analysis of consumer behavior along the purchase process and in interaction with companies.
Research is conducted through both traditional marketing methods, such as surveys, interviews, experiments and case study method and through the application of neuroscience and bioscience methods to marketing.
Selected Publications
Bettiga D.| Lamberti L.| Lettieri E. (2020), "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach", Health Care Management Science, 23, 203-214
Bettiga D.| Lamberti L. (2020), "Future-Oriented Happiness: Its Nature and Role in Consumer Decision-Making for New Products", Frontiers in Psychology, 11
Bettiga D.| Bianchi A.M.| Lamberti L.| Noci G. (2020), "Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research", Frontiers in Psychology, 11
Bettiga D.| Ciccullo F., "Co-creation with customers and suppliers: an exploratory study", Business Process Management Journal, 25, 250-270
Bettiga D.| Lamberti L., "Crowd size and crowdsourcing performances in online ideation contests", 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019
Community service
- Visiting Scholar at Ross Business School at University of Michigan - Ann Arbor, MI, USA (2015)
- Visiting Scholar at Harvard University - Cambridge, MA, USA (2014-2015)
- Stage at the Permanent Representation of Italy at the European Union – Bruxelles, Belgium (2012)
- Period of study abroad at W.P. Carey School of Business - Arizona State University – AZ, USA (2011)
- Period of study abroad at Tschingua University – Beijing, China (2009)
Research projects
E-MOTIONS - Investigating Aesthetic Emotions in Virtual and Real Environments
Project details