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Bettiga Debora

Ricercatore

Bettiga Debora

Ricercatore

Debora Bettiga is Assistant Professor at Politecnico di Milano. She is a member of 'PHEEL - Physiology, Emotions and Experience Lab', the neuromarketing Laboratory of Politecnico di Milano.

She is core faculty member of POLIMI Graduate School of Management, where she teaches marketing strategy, consumer behavior and marketing research methodologies.

She is author of several papers published in international scientific journals and in national and international conference proceedings.

Carriera

PHD: Management Engineering, Politecnico di Milano.

Master of Science: Management, Università Bocconi.

Ricerca

Her studies are focused on the analysis of consumer behavior along the purchase process and in interaction with companies.

Research is conducted through both traditional marketing methods, such as surveys, interviews, experiments and case study method and through the application of neuroscience and bioscience methods to marketing.

Pubblicazioni Selezionate

Bettiga, D., Mandolfo, M., Noci, G.(2025) Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations? Journal of Retailing and Consumer Services, Volume 86, 104350. https://doi.org/10.1016/j.jretconser.2025.104350

Di Paolo, F., Bettiga, D., & Lamberti, L. (2025). Leveraging social capital for destination promotion in the metaverse: The Enoverse case. Tourism Management, 107, 105072

Bettiga, D., & Noci, G. (2024). The influence of television content on advertisement: a neurophysiological study. Frontiers in Psychology, 15, 1266906

Mandolfo, M., Bettiga, D., Lamberti L., & Noci, G. (2022) Influence of sales promotion on impulse buying: a dual process approach. Journal of Promotion Management, 28 (8), 1212-1234 doi: https://dx.doi.org/10.1080/10496491.2022.2060415

Bettiga, D., Lamberti, L., & Noci, G. (2017). Do mind and body agree? Unconscious versus conscious arousal in product attitude formation. Journal of Business Research, 75, 108-117

Premi e riconoscimenti

Servizio alla comunità

  • Visiting Scholar at Ross Business School at University of Michigan - Ann Arbor, MI, USA (2015)
  • Visiting Scholar at Harvard University - Cambridge, MA, USA (2014-2015)
  • Stage at the Permanent Representation of Italy at the European Union – Bruxelles, Belgium (2012)
  • Period of study abroad at W.P. Carey School of Business - Arizona State University – AZ, USA (2011)
  • Period of study abroad at Tschingua University – Beijing, China (2009)

Progetti di ricerca

  • E-MOTIONS - Investigating Aesthetic Emotions in Virtual and Real Environments

    Scheda progetto