ACTT4Cosmetics aims at fostering the creation of a more efficient, open, inclusive, and interconnected innovation ecosystem in the field of cosmetics across Europe by drawing on the strengths of existing ecosystems and by pulling in new, less well-represented stakeholders and less advanced innovation territories.

By implementing joint activities (between R&I authorities, -actors, and the private sector) towards innovation deployment, ACTT4Cosmetics aims to integrate the entire value chain of the cosmetic industry to implement structural changes such as digital and ecological transitions, but also innovation as a lever for sustainable growth to respond to the main local and EU challenges in the field of cosmetics for the benefit of the society.

To improve the digital and sustainability maturity and to find innovative sustainable solutions, the consortium will use ACTT4Cosmetics to inform the stakeholders, train the entire ecosystem through capacity building actions, boost sectorial and cross sectorial collaborations and share funding opportunities.

ACTT4Cosmetics has 3 ambitious general objectives:

• Innovation deployment through digital transition in the Cosmetic sector,
• Reinforcing Green Transition in the cosmetic sector in order to fight climate change,
• Create consumer/citizen awareness of, implication in, and sensibilization on cosmetic industry ACTT4Cosmetics.