Meroni Andrea

Assegnista

Meroni Andrea

Assegnista

Andrea Meroni is a research fellow at the Department of Management, Economics and Industrial Engineering of Politecnico di Milano.

He graduated in Management Engineering at Politecnico di Milano in 2019, with a specialization in Digital Business and Market Innovation.

From September 2019, he is part of the research groups of three different Observatories: Multichannel, Omnichannel Customer Experience and Internet Media.

In these, his main activity is focused on digital strategies for marketing and communication.

Carriera

Master of Science: Management Engineering, Politecnico di Milano.

Ricerca

Research interests: Strategy, Marketing, Communicattion, Branding, Innovation, Digital Business.

Research projects: Branding e-Volution, Il futuro del Customer Management: Augmented Humanity.

Research Groups, Labs, Centers: Osservatori Digital Innovation